You’ve Spent the Money. Now Answer the Question.
In fourteen days you’ll know exactly what a booked estimate costs you. Do your part and the number comes back bad — I send the $497 back.
Not a projection. Not an industry average. Your cost, in your county, for your trade, at a real budget — measured, and yours to keep whether you ever spend another dollar with me or not.
What did a booked estimate cost you last year?
I want the honest answer, not the one you’d give at a chamber meeting. Not what you spent on marketing — you probably know that number, or your bookkeeper does. I mean what it cost to put one homeowner on your calendar with a pen in his hand.
Almost nobody can answer that. And it isn’t because they’re bad at business — it’s because nobody ever handed them the number.
Here’s what that costs you, and it’s more than the marketing. Every decision about growth gets made by feel. Should you spend more? Feels like no. Should you have quit last year? Feels like yes. Should you have kept going three more weeks? No idea — because “it feels like it isn’t working” and “it isn’t working” are two completely different statements, and you can’t tell them apart without the number.
That’s how most owners in your trade quit something that was two adjustments from working. And it’s how a few of them keep feeding something that never was.
So let’s just go get the number.
Fourteen days of live paid traffic. Your county, your trade, at seventy-one dollars a day. At the end of it we count what actually booked, and we divide.
That’s the whole thing. It isn’t clever and it isn’t a system with a name. It’s a measurement — and measurements are boring on purpose.
Why fourteen days, and why $71 a day.
Why fourteen days? Because anything shorter is noise. Meta’s system needs a stretch of consistent delivery before what it’s doing means anything — a four-day test measures its confusion, not your market. Anything longer than fourteen and you’re just paying for patience.
Why seventy-one a day? Because below roughly fifty a day, campaigns never get out of the learning phase, and a number produced inside the learning phase is a lie told with a decimal point. A thousand dollars over sixty days is seventeen a day. That’s not a test — that’s a receipt for nothing.
Fourteen days, start to number.
You pay. Ad-account access goes over. The campaign is built from the angle we wrote on your teardown call.
Traffic goes live in your county at $71/day. You watch the spend move in your own account — because you own it.
Leads come in. Your team contacts them. Everything is timestamped and you can see the log.
We count what booked. We divide. You get the number.
This isn’t theory. It’s what the work produces.
And here’s the point: your number will be your own. Different county, different trade, different budget — different number. That’s exactly why we measure it instead of promising it.
Fourteen hundred and ninety-seven dollars.
$497 is me: building the campaign, writing the creative from the angle we found, running it, and sitting with you on day fifteen.
- 14 days of live paid traffic in your market, your vertical
- $71/day — the budget where the number is actually true
- Your ad account, your pixel, every lead — yours
- A day-15 call where we read the number together
- The full $1,497 credits toward your first Standing Block
The entire fourteen ninety-seven comes off your first block of appointments if you decide to do anything afterward. So if you go forward, this cost you nothing. It was a deposit the whole time.
Do these three things — or the $497 comes back.
I’ll be straight about number two, because it’s the one that breaks. If your leads sit until the next afternoon, the number comes back bad — and it will not be the ads’ fault. I’d rather we both find that out in fourteen days for fourteen hundred dollars than after you’ve spent nine thousand and concluded that Facebook doesn’t work for your trade.
And notice what I’m actually guaranteeing. Not jobs. Not revenue. Not a certain cost. I’m guaranteeing that you get a real measurement — and that if you held up your end and the measurement is ugly, you’re not out my fee. Anybody who guarantees you results in this business is either lying or about to be.
Next September, same question.
Spring comes. The phone slows down in a way you notice but can’t explain. You think about running ads again, and the memory of the last time stops you — the leads that never answered, the report full of impressions, the four months.
So you don’t. You go back to referrals and the truck and hoping the season is kind. And it might be — plenty of contractors run that way for thirty years.
But you’ll be in exactly this spot next September, with the same question you couldn’t answer this September, still deciding by feel. And the guy four streets over who did get the number will be spending against it on purpose while you’re spending against a hunch.
None of them are countdown timers.
One — the season. If you’re in a seasonal trade, you build in the slow months or you don’t build. Fourteen days from today lands before the season does. Fourteen days from March does not.
Two — capacity. I run these for three new accounts at a time and do the work properly. That’s not scarcity marketing — it’s how many campaigns one person can actually write creative for. When the three are full, the next start date is the next opening.
Three — the credit. The fourteen ninety-seven comes off your first block if you move within thirty days of your results call. After that it’s a number you paid for and kept — still a fair trade, just not a free one.
Go get the number.
Fourteen days. Your market. A real measurement you keep — and if you go forward, it was a deposit the whole time.
Get my Market Number $1,497 · 14 days · credited in full toward your first block