Built on published benchmarks
The recovery factors come from lead-response and follow-up research — MIT/InsideSales, HBR — not numbers I invented.
Shows you where it’s going
Not just a total. It splits the leak into slow response, thin follow-up, and no retargeting, so you know which hole to plug first.
Deliberately conservative
It shows a low–high range and leans low on purpose. The point is the shape of the leak — never a promised number.
How to use this — 3 steps, that’s it
- Enter three numbers about your business. What a customer is worth, how many leads you get, and how many you close. Rough numbers are fine — estimate if you’re not sure.
- Tap how your follow-up actually runs today. Be honest, not aspirational — answer how it works on a normal week, not how you wish it worked. The tool is only useful if it’s true.
- Hit “See where it’s going.” You’ll get your monthly leak, a breakdown by source, and exactly what to fix first.
Your number is ready. Tell us where to send the full breakdown — what’s leaking, why, and the exact fixes — and it unlocks right below.
revenue
Here’s what’s actually happening.
Where the money goes — and why.
A lead that isn’t reached in the first few minutes usually goes cold — research from MIT/InsideSales and HBR found the odds of even connecting drop sharply after that window. Every hour they wait, they’re more likely to have already called someone else.
Source: slow first responseMost deals don’t close on the first touch. Stop after one or two tries and you leave the bulk of your winnable deals sitting in the pipe — not lost to a competitor, just never worked.
Source: too few follow-upsPeople who clicked but didn’t convert already raised a hand. With no retargeting, they see you once and vanish — you paid to warm them up and then let them walk.
Source: no retargetingThree fixes, in order of payoff.
Put an instant text-back on every new lead so the first touch is automatic — not whenever you get to your phone. Speed alone recovers more than most owners expect.
Build a two-week sequence across text, call, and email. Most closes come after the 4th touch — a real cadence turns “maybes” into booked jobs without a single new lead.
Run a small warm campaign to everyone who clicked but didn’t book. A few dollars a day keeps you in front of people who already showed interest.
Want help turning this into a plan?
You’ve got your number and the three fixes. On a free strategy call, our team takes these exact figures and builds your recovery plan with you — a plan you can run yourself. No pitch. Just the plan.
Book my free strategy call Or call us — +1 (219) 327-1859How this is calculated — nothing hidden
Your current monthly revenue from leads is leads × close rate × average job value. From there we apply conservative recovery factors, each based on published research, to estimate what a tighter system could win back.
Response speed. The MIT/InsideSales Lead Response Management study and HBR’s “The Short Life of Online Sales Leads” found that contacting a lead within minutes dramatically raises the odds of connecting versus waiting hours. Slower response → larger recoverable share (0–20%).
Follow-up depth. Stopping after one or two touches leaves winnable deals unworked; a fuller cadence recovers a share of them (0–20%).
We show the total as a conservative range and lean low on purpose. Your real figures will differ — that’s what the strategy call is for. This tool shows you the shape of the leak, not a promised number.