And when you do, you’ll notice all three are promising the same four things. That’s not a coincidence, and it’s costing you more than your ad budget ever has.
Meta keeps a public library of every ad running on Facebook and Instagram. Anyone can open it. No login, no fee, no permission from the company running the ad.
Your competitors are in it right now — the exact copy, the offer, the image, and how long each one has been running. The ads that have run the longest are the ones making them money.
Four minutes with that library tells you more about what works in your county than a year of guessing has. You just have to know where to look, which is what the call is for.
Open three of your competitors’ ads side by side and they blur together. The wording changes; the promises don’t. You’ll see the same four, over and over:
Here’s why that matters to you. When every ad says the same four things, the homeowner can’t tell one of you from the next. So the choice comes down to whoever is cheapest or whoever called back first.
You don’t win that fight by saying the four things louder. You win it by saying the thing none of them are saying — and you can only find that by reading what they’ve already got out there.
You pull up your own ad account and I pull up the ad library. We read what your three competitors are running — together, on the same screen.
We find the promise none of them are making, and the angle that would make a homeowner pick you before he checks a price.
You leave with that angle written down — whether you ever hire me or not. It’s yours either way.
You do the reading with me, so nothing about it is a mystery. No dashboard you can’t interpret. No report full of words that don’t put a truck in a driveway.
And you bring your ad account login because the call is worthless without it. If you won’t grant access, this isn’t the right call for you — and I’d rather say that now than waste your half hour.
Thirty minutes, one screen, one angle you keep. That’s the whole thing.
No retainer to sign before you know whether any of this fits your county. No six-month contract that bills you whether the phone rings or not. No management fee stacked on top of an ad spend you can’t see.
You’ve done the other version. You know how it ends — a report full of impressions and a card that keeps getting charged.
This is a reading of your own market that you keep. If it’s useful and you want help acting on it, that’s a later conversation you start, not one I corner you into.
I run these myself, so there are two on the calendar a day and six in a week. That’s not a scarcity trick — it’s how many I can do and still read every account properly before we talk.
If you’re seasonal, count backward from when your phone needs to be ringing. The reading takes half an hour; acting on it takes longer than that.
Grab a time, bring your login, and in four minutes of the call you’ll already see something you didn’t before.